WINNER: ZEON
The role of a sales team has changed beyond recognition in the watch industry. Selling into retailers is barely half the challenge, the team must now work with marketing and merchandising across physical and digital channels to ensure that watches sell through for retailers.
Many companies have raised their games in this respect, but retailers voted for Zeon, which has turned Ingersoll, Braun and Vivienne Westwood watches into winners.
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This success has unlocked further opportunities at Zeon, with Gieves & Hawkes agreeing a license deal for watches that will launch in the next few months, and with Jack Wills for launch in 2018.