Raymond Weil will celebrate 10 years of sponsoring the Brit Awards when the Swiss watchmaker joins global music stars at the O2 Arena next month.
The company has developed two unique celebratory Brit Awards timepieces that are limited to 40 pieces for gents and 20 ladies pieces that will be presented to nominees, presenters and performers backstage at the show.
This year’s watch is based on the Raymond Weil Freelancer, a timepiece that exemplifies the best of the brand’s watchmaking know-how, craftsmanship and design excellence.
Raymond Weil and the Brit Awards organisers will sell a select number of pieces exclusively through key retailers and jewellers nationwide.
For those unfortunate enough not to make it to the O2, Raymond Weil will also launch a series of celebratory activities and in February designed to heighten awareness of the brand’s association with the Brit Awards.
“We have had a decade of fantastic exposure through the sponsorship of the Brit Awards which has provided us a platform to promote and enhance our brand awareness with the UK and internationally. Every year our activation of the Brit Awards becomes more impressive and this year will be no different. Music and watchmaking have a lot in common, whether it is the inspiration that comes from the artist or designer and watchmaker or the precision needed to achieve the highest of standards. The Brit Awards has always played a significant role in that success,” says Elie Bernheim, CEO of Raymond Weil